Hosted by Chick-Fil-A's over 1430 locations and part of their very unique advertising campaign Cow Appreciation Day is an annual event hosted by the Chick-Fil-A Restaurant chain. It is only for one day and this unique twist to a customer Appreciation Day generally rolls around in the second week of July each year.
Black and white cows encourage people to "Eat Chikin" rather than beef and large numbers of restaurant patrons comply with this request. It's a day when cows get a break and people dine on chicken instead. After all it is Cow Appreciation Day so eating chicken is simply the appropriate thing to do.
This occasion is a special day when folks can show their appreciation for bovines by dressing in cow attire and then heading out to a local restaurant to chow down on a delicious meal of chicken. If folks turn up at Chick-Fil-A in a cow costume on this one specific day in July they are treated to free food.
So Pull Out Your Finest Cow Costume and Head on Down
The Rules are Simple: Costume up as a Black and White Cow
Chick-Fil-A Restaurants offer their support to the cows by offering free food to those who dress in cow attire and visit their chicken restaurant on this promotional Day. Patrons who dress in a full cow costume on their Appreciation Day receive a full free combo meal. A full costume is described as a head to toe outfit.
For those who arrive in partial cow costume it is at the manager's discretion as to whether or not they will receive free food.The managers usually do offer these patrons some form of reward. They usually receive an entree item though rather than the full meal deal that they would otherwise have received if they were dressed in full bovine attire.
To help persuade customers to wear a costume that day Chick-Fil-A advertisements feature a black and white cow wearing a black and white cow costume (hey what else would a bovine in a cow costume wear?)
A Little History on the "Eat Chikin" Campaign
The Chick-Fil-A advertising campaign typically features Cows encouraging patrons to not eat beef and in true keeping with the unique style of this advertising campaign they encourage patrons to "eat chikin" instead of beef. Of course the exciting part of this advertising campaign is that patrons who dress in black and white cow costume receive free food. Yep, free.
Although some of the restaurants chain links first celebrated this event in 2004, the first official National Cow Appreciation Day was hosted on July 15, 2005 with all of the 1200 plus Chick-Fil-A restaurants participating in this event.
National Cow Appreciation Day was such a successful event that it has carried on to become a regular calendar event for Chick-Fil-A restaurants to host each year.
So HEY grab some free food! Celebrate this special day in true style by dressing up in a black and white costume and heading on over to your nearest Chick-Fil-A restaurant on Tuesday July 14th 2015 to share in their Costumer Appreciation Day party.
Dress Like a Cow and do the Chicken Dance